Why Ethical Coffee Matters? 

Why buy ethically sourced coffee? If you care about where your food comes from, you should consider buying ethically sourced coffee. Maybe you already buy certified organic produce because you are concerned about the effects of pesticides but it does not end just there.

For imported goods like coffee or chocolate, however, that kind of transparency is not usually possible. This means it is harder to be sure that your coffee beans are both sustainably grown and ethically sourced. So at Naive we go to great lengths to ensure our coffee beans are sourced ethically and below you can find out how:

What is ethically sourced coffee?

Naive believes in buying coffee beans that supports farmers and the environment. Fair trade coffee and direct trade coffee are sourced following a strict set of rules that ensure products improve the living conditions of small farmers and are produced with sustainable practices.  Fair trade coffee is certified by a non-profit organisation like Fairtrade Foundation. This organisation ensures that buyers contribute to sustainability and community development initiatives. They also make sure that growers have the tools to improve their living standards.

Moreover, sourcing coffee ethically means that roasters can have greater control over the quality and social sustainability of their beans. The coffee industry has a history of using underpaid and even forced labour abroad to cultivate and harvest its products.

Thankfully, there is a growing awareness amongst consumers of the injustices built into our food system and many independent coffee roasters, including Naive, are changing the face of the industry, practising ethical sourcing so that their relationship with the coffee farmers is mutually beneficial and environmentally friendly.

​We work with nature, not against it.