Welcome to Naive!

Our beans are sourced from the world's finest coffee-growing regions, ensuring a journey of flavors that tantalize your taste buds.

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We Care.

At Naive we buy our produce directly from the farmer and even see their growing and harvesting methods first hand.

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a great coffee is all about balance, between aspects of acidity, bitterness and the quality of the milk.

Know your coffee!

Sight

A great coffee is a rich, healthy crema colour. If the coffee is pale or unpleasantly brown, it has been under or over-extracted. The milk should be smooth and silky, with no visible bubbles.

Smell

Your coffee should have a light, floral aroma in addition to the usual smell of espresso. You should not smell any burning, as this would mean your milk has been steamed for too long. Also, a strong acidic smell emanating from your coffee may reflect a poor extraction.

Taste

In broad terms, your coffee should taste balanced. A great coffee walks the line between acidity and bitterness. Aftertaste is also crucial, as a poorly made coffee can have a strong acidic or bitter aftertaste beyond the initial sip.

Feel

Feel, and specifically mouth-feel, is a crucial aspect in enjoying your coffee. Your coffee should be smooth and velvety, with a thickness slightly more than water, but not so thick that it is difficult to drink.

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What Our Clients Say About Us

Sofia Clara
2 weeks ago

Katie and George are the best baristas ever! They are so welcoming and make this my go to coffee spot.

Frank Vacirca
a month ago

Great team here at Naive. Aside from their very consistent coffee they assisted me greatly with grinding beans for me that we had received as a gift! Top class

Maria Diez Fdez
a month ago

I have been getting my coffee from Naive for the last couple of years. Staff are lovely and coffee is fantastic! Highly recommend if you are around Parsons green!