Welcome to Naive!
Our beans are sourced from the world's finest coffee-growing regions, ensuring a journey of flavors that tantalize your taste buds.

We Care.
At Naive we buy our produce directly from the farmer and even see their growing and harvesting methods first hand.



Single Origin Brazil Coffee



a great coffee is all about balance, between aspects of acidity, bitterness and the quality of the milk.
Know your coffee!

Sight
A great coffee is a rich, healthy crema colour. If the coffee is pale or unpleasantly brown, it has been under or over-extracted. The milk should be smooth and silky, with no visible bubbles.
Smell
Your coffee should have a light, floral aroma in addition to the usual smell of espresso. You should not smell any burning, as this would mean your milk has been steamed for too long. Also, a strong acidic smell emanating from your coffee may reflect a poor extraction.
Taste
In broad terms, your coffee should taste balanced. A great coffee walks the line between acidity and bitterness. Aftertaste is also crucial, as a poorly made coffee can have a strong acidic or bitter aftertaste beyond the initial sip.
Feel
Feel, and specifically mouth-feel, is a crucial aspect in enjoying your coffee. Your coffee should be smooth and velvety, with a thickness slightly more than water, but not so thick that it is difficult to drink.
Shop Merch
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Naive Organic Tote Bag - Black
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Naive Organic Denim Tote Bag
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Naive Organic Tote Bag - White
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Shop Gear
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Aeropress Coffee Maker + 350 filters (Latest Model)
Regular price £35.00 GBPRegular priceUnit price per -
Filtropa White Size 4 Filter Papers (100)
Regular price £9.00 GBPRegular priceUnit price per -
Pezzetti Italexpress Aluminium Moka Pot - 6 Cup
Regular price £26.00 GBPRegular priceUnit price per -
Pezzetti Italexpress Aluminium Moka Pot - 3 Cup
Regular price £22.00 GBPRegular priceUnit price per
What Our Clients Say About Us
Katie and George are the best baristas ever! They are so welcoming and make this my go to coffee spot.
Great team here at Naive. Aside from their very consistent coffee they assisted me greatly with grinding beans for me that we had received as a gift! Top class
I have been getting my coffee from Naive for the last couple of years. Staff are lovely and coffee is fantastic! Highly recommend if you are around Parsons green!